The Albanian National Tourism Agency is a public institution, which is dependent on the Ministry of Tourism and Environment.

The main duty of A.N.T.A. is to promote Albania, as a tourist destination in the region, Europe and worldwide.

A.N.T.A. uses different channels of communications such as organizing the participation of the country in certain travel fairs, on-line promotion, fam and press trips, B2B, incentives and so on.

The growing of tourism industry into the country requires relevant marketing and promotion actions, for which the Albanian National Tourism Agency has an important role.